Show your art & attract clients

Why social media is essential for tattoo artists

Where do potential clients go when looking for their next tattoo? Socials. So social media for tattoo artists is an important part of the marketing mix.

Today, social media is a huge part of our daily lives. An average user spends 34 to 53 minutes online, searching for entertainment and inspiration.

Furthermore, 36% of internet searches start on Instagram, which makes it similar to Google and a very important channel for tattoo marketing.

If you are not using it in a clever way and are not showing your work where people are looking for it, your tattoos are invisible.

Social media helps tattoo artists:

• Create a simple business card and make it visible.
• Show their portfolio to hundreds of potential clients.
• Build their personal brand.
• Build trust.

Though, social media marketing is not about getting likes. It is about using the right triggers to get more people to book a tattoo with you.

Instagram – the best platform for tattoo artists

Every social media platform has their own users and a different kind of content. Since Facebook is the right choice for whose who want to connect in groups. TikTok is for younger people and has an entertainment focus. While WhatsApp is something fully different.

Tattooing is a visual art, and Instagram was originally built for visual content. This makes it the most powerful social media channel for tattoo marketing.

When someone visits your profile, they should immediately see:

• Most important things about you
• Your best tattoo work in high quality
• The simplest way to book

My Instagram audits for tattoo artists will help you master the basics and place all the right things in the right places.

With the right strategy, your Instagram profile becomes more than just a gallery. It becomes a tool to get new clients.

Grow your tattoo business with social media

Social media is one of the most powerful tools for tattoo artists today. It helps you get more clients, build trust, and grow your reputation.

Besides simply posting tattoo photos, good social media for tattoo artists involves some other content.  

• Show not just the finished pieces, but also the process – from design & sketches to client experience. 
• Use high-quality content to capture your creativity and show details of your work. 
• Engage by answering to comments, asking questions, and creating polls. 
• Work together with other artists and actors from the industry to reach more people.
• Be relevant and consistent in your social media activity
• Finally, be yourself – let your personal brand shine through.

If you want to improve your social media and create a successful plan, schedule a free call today.